The demand for online artificial jewellery purchase in India has grown rapidly in recent years. With changing fashion trends, rising gold prices, and the convenience of e-commerce, artificial jewellery—also known as imitation or fashion jewellery—has become a preferred choice for women of all age groups. From daily wear earrings to bridal necklace sets, online platforms now offer a wide range of artificial jewellery designs at affordable prices.
This detailed guide explains everything you need to know about buying artificial jewellery online in India, including benefits, types, tips for safe shopping, price ranges, and future trends.
Introduction to Artificial Jewellery in India
Artificial jewellery has always been an integral part of Indian fashion and culture. Traditionally worn during festivals, weddings, and special occasions, it has now become a part of everyday styling. The biggest advantage of artificial jewellery is that it offers the look of precious metals and gemstones without the high cost.
With the growth of digital shopping platforms, online artificial jewellery purchase in India has become easier, safer, and more reliable than ever before.
Why Online Artificial Jewellery Purchase in India Is Popular
1. Wide Variety of Designs
Online stores showcase thousands of designs in one place. From traditional Kundan and Meenakari jewellery to modern minimalist pieces, customers have unlimited choices.
2. Affordable Pricing
Artificial jewellery is budget-friendly. Online platforms often offer discounts, seasonal sales, and combo deals that make shopping even more economical.
3. Convenience of Shopping
You can browse, compare, and purchase jewellery anytime from the comfort of your home, without visiting crowded markets.
4. Access to Regional and Designer Styles
Online shopping allows customers to buy jewellery styles inspired by different Indian regions such as Rajasthani, South Indian temple jewellery, and Indo-western designs.
5. Easy Returns and Exchanges
Most reputed online jewellery stores in India provide return and replacement policies, ensuring a risk-free shopping experience.
Types of Artificial Jewellery Available Online in India
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1. Kundan Jewellery
Popular for weddings and festive occasions, Kundan jewellery gives a royal and traditional look.
2. Oxidized Jewellery
Oxidized silver jewellery is perfect for casual wear, college fashion, and ethnic outfits like kurtis and sarees.
3. Temple Jewellery
Inspired by South Indian culture, temple jewellery is widely used for classical dance and bridal wear.
4. American Diamond Jewellery
This type of artificial jewellery closely resembles real diamonds and is ideal for parties and formal events.
5. Pearl Jewellery
Pearl-based artificial jewellery adds elegance and is suitable for both traditional and western outfits.
Artificial Jewellery for Different Occasions
Daily Wear
Lightweight earrings, bracelets, and pendants suitable for office and casual outings.
Festive Wear
Bright-colored necklace sets, bangles, and statement earrings designed for festivals like Diwali and Navratri.
Wedding & Bridal Jewellery
Heavy choker sets, layered necklaces, maang tikka, and bangles that give a luxurious bridal look.
Party Wear
Stylish and trendy jewellery pieces such as cocktail rings, stone-studded earrings, and designer bracelets.
Price Range of Online Artificial Jewellery in India
One of the main reasons for the popularity of online artificial jewellery purchase in India is its affordability.
- Earrings: ₹150 – ₹1,500
- Necklace Sets: ₹500 – ₹5,000
- Bangles & Bracelets: ₹200 – ₹2,000
- Bridal Sets: ₹1,500 – ₹10,000
Prices vary based on design, craftsmanship, brand, and material quality.
Tips for Safe Online Artificial Jewellery Purchase in India
1. Check Product Descriptions Carefully
Always read details about material, size, weight, and color before buying.
2. Look at Customer Reviews
Reviews and ratings help you understand the quality and reliability of the product.
3. Verify Return Policy
Choose platforms that offer easy return or exchange in case the product doesn’t meet expectations.
4. Compare Prices
Compare similar designs across platforms to ensure you get the best value for money.
5. Choose Secure Payment Options
Use trusted payment gateways and avoid unknown sellers without verified credentials.
Benefits of Artificial Jewellery Over Real Jewellery
- No risk of theft
- Easy to replace or upgrade
- Trendy and fashion-forward designs
- Suitable for travel and daily wear
- Affordable for all income groups
These benefits make artificial jewellery an excellent alternative to gold and diamond jewellery.
Online Artificial Jewellery Purchase in India for Business & Gifting
Artificial jewellery is also widely used for gifting and reselling purposes. Many online platforms offer bulk purchase options for boutiques, fashion resellers, and corporate gifting. Attractive packaging and customization options make artificial jewellery a popular gifting choice for weddings, birthdays, and festivals.
Future Trends in Online Artificial Jewellery in India
The future of online artificial jewellery purchase in India looks promising due to:
- Growing influence of social media fashion trends
- Rising demand for sustainable and eco-friendly jewellery
- Increased use of AI-based virtual try-on features
- Expansion of regional and handcrafted jewellery collections
With technology and fashion evolving together, online jewellery shopping will become even more personalized and engaging.
Conclusion
Online artificial jewellery purchase in India has transformed the way people shop for fashion accessories. With a wide range of designs, affordable pricing, and easy accessibility, artificial jewellery has become a must-have for modern Indian consumers. Whether you are looking for daily wear, festive jewellery, or bridal sets, online platforms provide endless options to suit every taste and budget.
By following smart shopping practices and choosing reliable sellers, you can enjoy stylish, high-quality artificial jewellery without compromising on comfort or cost. As fashion trends continue to evolve, artificial jewellery will remain a timeless and versatile choice for Indian shoppers.
